bakery website
'25
Product Launch
Local craft bakery. No brief, no digital identity, no prior web presence.
My Role: Build their entire digital product — and workflow — from scratch.
My Tools: Squarespace, custom CSS, Figma.
2 bakers had community-driven success but no roadmap for going digital. I started with high uncertainty: no formal brief, no defined brand direction, and a non-technical team that would need to own the product after handoff.
The core challenge was translating the warmth of a neighborhood bakery into a clean information architecture — without losing the artisan flavor. It had to feel as honest as their bread, and simple enough for a non-technical team to manage independently.
discovery
& strategy
Through stakeholder interviews and a structured discovery questionnaire, I mapped the project scope and identified the primary audience: local expats seeking quality and convenience.
To anchor the visual direction, I conducted an industry audit and developed moodboards. We aligned on a Contemporary Minimal aesthetic, balancing a tactile, handcrafted feel with a clean, modern identity.
Moodboard
Discovery Questionnaire
ux architecture
& prototyping
Recognizing that mobile was critical for this audience, I designed a cohesive experience across both web and mobile from the start.
Working within Squarespace, I moved quickly from rough sketches straight to prototyping in the platform: pressure-testing technical constraints early and iterating directly in the builder before committing to a direction.
[*] Technical Refinement:
To move beyond template constraints, I implemented custom CSS to refine the layout and close typographic gaps, specifically optimizing the Cyrillic-Latin bilingual experience for maximum legibility across both scripts.
handoff
The final step was making sure the project stayed manageable long-term. I led a CMS training session and delivered documentation so the team could update inventory and manage their digital presence independently.
Mobile view
CSS
For the user:
Minimalist responsive experience decreased the path-to-info to under 3 seconds.
Cyrillic-Latin typographic optimization ensured zero language drop-off.
For the business:
The owners now manage 100% of the responsive platform.
Established premium positioning through visual storytelling that allows the business to justify premium price points in a competitive market.
