Bakery Website Launch
2 bakers had community-driven success but no roadmap for going digital. I started with high uncertainty: no formal brief, no defined brand direction, and a non-technical team that would need to own the product after handoff.
Goal: Design and launch a full digital product for a craft bakery from scratch. Later, iterate on the design with a modernized UI that strengthens brand positioning.
Result: A responsive website across two iterations with path-to-info under 3 seconds.
Original site launched with Squarespace + custom CSS. Redesigned prototype built with Claude showcasing improved visual hierarchy and contemporary minimal aesthetic.
Discovery
& Initial build
Through stakeholder interviews and a structured discovery questionnaire, I mapped the project scope and identified the primary audience: local expats seeking quality and convenience.
To anchor the visual direction, I conducted an industry audit and developed moodboards. We aligned on a Contemporary Minimal aesthetic, balancing a tactile, handcrafted feel with a clean, modern identity.
Discovery Questionnaire
Initial Build: Working within Squarespace, I moved quickly from rough sketches straight to prototyping. I implemented custom CSS to refine the layout and close typographic gaps.
The final step was a CMS training session so the team could manage the site independently.
CSS
Moodboard
Handoff
The final step was making sure the project stayed manageable long-term. I led a CMS training session and delivered documentation so the team could update inventory and manage their digital presence independently.
Redesign
A year later, I revisited the project as a design exercise. Working in Figma and Claude, I built an interactive prototype that refined product presentation.
The prototype is hosted on GitHub; it is interactive and easy to iterate on.
Mobile view
For the user:
A minimalist, responsive experience reduced the path-to-info to under 3 seconds.
A clear, responsive one-page experience.
For the business:
The owners manage 100% of the responsive platform.
Established premium positioning through visual storytelling that allows the business to justify premium price points in a competitive market.