cinema interface
'25
UX Audit & Redesign
The project began with a comprehensive audit of Cinema Park, a major cinema chain requiring a strategic interface overhaul.
Goal: Modernize the digital experience for a specific persona - a cinema nerd.
strategy & research
By mapping user behavior, I centralized the information. I prioritized Cinema Events and engineered a high-speed booking flow with clear, real-time options filtered by date and time.
[*] during development, the live site began implementing updates mirroring my findings—confirming my audit was pinpoint accurate to the market's needs.
Wireframe
Persona Card
result
For the user:
WCAG-Friendly Design: Implemented inclusive design standards to prioritize legibility, contrast, and navigation for all users.
Clearer Information Architecture: Redesigned the site hierarchy to surface previously obscured schedule and film data, eliminating navigation ambiguity.
For the business:
Market Positioning: Transformed a cluttered legacy interface, aligning the digital presence with premium cinema standards.
Operational Agility: Delivered a scalable UI Kit with Adaptive Architecture, allowing for consistent deployment across mobile, tablet, and web breakpoints.